AT&T’s Yellowpages.com Has Sold 20K Video Ads in ’08
According to Frank Jules of AT&T at the Kelsey Conference. Pretty impressive.
Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive. There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand YP, ad supported 411, mobile, etc.), but the fact that they are doing all of it is wow factor enough.
“Search, Discover, Transact” is their manta and they are making a big play for a social experience targeting “echo boomers”. This is where I think they are going to face their biggest challenge. Everything else I believe they can pull off no problem – it’s just technology.
But I wonder how many people will find themselves drawn in by a YellowPages.com-branded social experience? Should be interesting to find out.
Share:
Linkbuilding
Not Your Average Linkbuilding
Linkbuilding can be tricky. Creating the right linkbulding strategy is not only hard, it’s time consuming. However, when done right, linkbuilding can be massively successful to your SEO campaign efforts.
Drive authority and traffic to your site by taking advantage of our Scalable Link Acquisition service. We’ll help you earn high-quality backlinks from credible sources relevant to your niche, while also making sure that any harmful links are pruned from your backlink profile. We have a dedicated linkbuilding that that will meet with you to understand your business needs and goals. They will then create a strategy that will identify which sites you need to target, perform outreach, and report on the boosts in rank and traffic your site earns.
So, sit back and relax while we take care of the linkbuilding.